End of November 2010 saw the launch of a new London based website called ButterflyDeals.com. The website is aimed solely at the women who would like to try out new experiences at affordable prices. Focusing mainly on travel, health & beauty and action & adventure activities, Butterflydeals.com offers discounts of over 50% on a wide range of services. A large selection of the deals have been tried and tested by ordinary women who want to experience everything from the thrills of adventure to the relaxation of blissful spa days.