Muslim Americans are in the middle of a fierce debate for their identities. Among the issues of concern include dietary needs, which Adnan Durrani has recognized.; Serving as the Chief Halal Officer for his new product, Saffron Road, an upscale halal product, Durrani is excited about tapping into the natural food movement in the Muslim American community. elan was excited to talk to Durrani, a successful entrepreneur in the non-alcoholic food and beverage category.