The Good Life: Remembering Not to Forget Allah

The Good Life: Remembering Not to Forget Allah

By ChillYoIslamYo on from chillyoislamyo.com

Salam Yo, I’ve always loved marketing, most importantly the consumer psychological/behavior aspect of it which is extremely interesting when you start studying it deeply. I’ll give you one example. Pepperidge farms sells many products but one of their most successful ones are Goldfish crackers, yea they are cute, tasty and are shaped just like little [...]
10 Facts about the Muslim Consumer

10 Facts about the Muslim Consumer

By l0gikal on from www.elanthemag.com

10 interesting facts about the Muslim consumer, including their size and purchasing power.
Lisa Mabe: Representing Muslim Consumers

Lisa Mabe: Representing Muslim Consumers

By elan on from www.elanthemag.com

Mabe founded Hewar Social Communications, a digital marketing and public relations company. Constantly studying trends in the Middle Eastern and Muslim markets, Lisa is a pro at what makes our community tick. elan got a chance to sit down and pick her brain about what Hewar excels at and what Lisa’s predictions are for our niche market in the near future.Read More
Marketing To Muslims Worldwide

Marketing To Muslims Worldwide

By MuslimVoices on from muslimvoices.org

As the Muslim worldwide community grows, Western companies are taking notice.
Your beliefs and your dollar don't mix - MSN Money

Your beliefs and your dollar don't mix - MSN Money

By azeem on from moneycentral.msn.com

Sure, you can invest in funds that cater to your conscience. But you won't make much money, unless you're a Muslim.
Tapping The Growing Muslim-American Market

Tapping The Growing Muslim-American Market

By azeem on from www.mediapost.com

"Best Buy even included the phrase 'Happy Eid' in a holiday flyer that also mentioned Christmas and Hanukkah last year," S. Saad Ahmed, director of sales and strategy for the Los Angeles-based Muslim Ad Network, tells Marketing Daily, "which was definitely a kind of olive branch to Muslim Americans."
Marketing Islamic Knowledge – Professionalism or Selling at All Costs?

Marketing Islamic Knowledge – Professionalism or Selling at All Costs?

By MuslimMatters on from muslimmatters.org

The marketing, or perceived "commercialization" of Islamic knowledge, has been a huge source of controversy over many a cup of chai for budding Islamic activists. I want to take the discussion to a more macro level and force us to evaluate how the manner in which we market Islamic programs affects the perception of Islamic organizations, and to some extent 'ilm in general?
Chili’s Beirut Ramadan Marketing

Chili’s Beirut Ramadan Marketing

By ChillYoIslamYo on from www.chillyoislamyo.com

Amer Restaurants Marketing: “Ramadan Kareem”

Amer Restaurants Marketing: “Ramadan Kareem”

By ChillYoIslamYo on from www.chillyoislamyo.com

Starbucks and Coca Cola Ramadan Marketing

Starbucks and Coca Cola Ramadan Marketing

By ChillYoIslamYo on from www.chillyoislamyo.com

Seems like the brands that some Muslims hate always end up doing direct marketing to Muslims.Both of these campaigns were rolled out in the Middle East.Attracting Muslim consumers looks very easy, all you have to do is throw a crescent and a star on your product in the month of “Ramadan”. addthis_url [...]

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